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Customer Relations Management: DRC


Better defining the relationship with the customer
Césys method :
DRC (Management of Customer Relations)

DRC aims to better develop customer relations by:

Implementing a DRC (Customer Relations Management) solution:
assessing current situation: needs currently met and not met
highlighting the quality of relations: products, services, channels, competition, processes, skills.

Aiming for buy-in of all players and implication of management.

Consolidating scattered information facilitating the decision-making
process.

Developing sales and communication strategy incorporating multichannel distribution and NTIC.

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A natural and durable relationship with our customers