| DRC
aims to better develop customer relations by:
 
Implementing a DRC (Customer Relations Management) solution:
assessing current situation: needs currently met and not
met
highlighting the quality of relations: products, services,
channels, competition,
processes, skills.
Aiming for buy-in of all players and implication of management.
Consolidating scattered information facilitating the decision-making
process.
Developing sales and communication strategy incorporating
multichannel distribution
and NTIC.
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